Founder • Operator • Builder
RobertHenderson
Servant leader • Data cruncher • Strategist
Founder • Operator • Builder
Servant leader • Data cruncher • Strategist
Not campaigns. Not teams. Not theory. Systems that consistently turn activity into revenue.
Over the last 20+ years, I’ve helped companies like Airbnb, eBay, Experian, X, Zillow, FedEx, AT&T and others acquire customers at scale — generating over $5B in client revenue.
The model is simple, but most companies get it wrong:
Most organizations treat these as separate functions. The winners integrate them into one system.
Every business begins and ends with good people. Find the right ones and not only will the business thrive — the fabric of your life will be enriched.
Build things that matter. Durable things. Things people actually care about that solve a real problem. If it doesn’t do that, it doesn’t deserve to exist.
Develop a way of doing things that is uniquely yours. Document it relentlessly. Live it, breathe it, be it. Process is what separates intent from results.
Great reporting and dashboarding aren’t optional — they’re the job. Measure everything, in detail, always. What gets measured gets improved.
Read the data. Understand the data. Adjust to the data. Always and constantly endeavor to be better. There is no finish line.
Customer acquisition isn’t one thing — it’s a stack that has to work together.
Everything starts here. Who is the ICP? Where do they exist? What signals actually matter? If the data is wrong, nothing downstream works.
Content isn’t branding — it’s conversion. Every message should have a job: start a conversation, move a deal forward, or close it.
Volume matters, but quality matters more. I’d rather have 100 right conversations than 1,000 empty touches.
This is where most companies break. If routing, tracking, attribution, and feedback loops aren’t tight, you’re flying blind.
The math matters — but leadership, coaching, and standards matter more. Most underperformance isn’t market-driven. It’s execution-driven.
I invest alongside founders. Not in industries, not in trends — in people who are committed to brawling as if their life depended on it.
AI isn’t replacing people — it’s exposing where systems were never that strong to begin with.
The real opportunity isn’t in swapping humans out. It’s in making human-driven businesses work better. The ones built on trust, relationships, and showing up.
I’m interested in investments that take legacy concepts and reimagine them through technology — not to reinvent the wheel, but to make it turn faster, cleaner, and at scale.
I’ve spent most of my career inside high-growth and enterprise environments where acquisition actually matters. Different industries. Same problem: how to consistently acquire customers at scale.